Expertise, immersion et valeur perçue: des variables stratégiques pour les sites web commerciaux

Ahmed Anis Charfi ()
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Ahmed Anis Charfi: DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique

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Keywords: variables stratégiques; sites web commerciaux (search for similar items in EconPapers)
Date: 2011-04-08
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Published in 9ème Congrès international de l'Association Tunisienne du Marketing, Apr 2011, Hammamet, Tunisie

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