La gouvernance de la diversité des parties prenantes et relations inter organisationnelles (RIO) dans les alliances de marques: une source de création de valeur

Mantiaba Coulibaly ()
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Mantiaba Coulibaly: DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique

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Keywords: Alliance; Relations interorganisationnelles; Gouvernance; Marques (search for similar items in EconPapers)
Date: 2007-10
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Published in Troisièmes Rencontres Internationales de la Diversité : " Réussir la diversité ", Oct 2007, Corte, France

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-00668119

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