La gestion du dilemme exploitation/exploration en pratique: le cas d'une entreprise de produits de grande consommation

Anne-Laure Farjaudon (farjaudon@gmail.com) and Marion Soulerot (soulerot.iae@univ-paris1.fr)
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Marion Soulerot: IRMAPE - Institut de Recherche en Management et Pays Emergents - ESC PAU - Ecole Supérieure de Commerce, Pau Business School

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Keywords: exploitation; exploration; marques (search for similar items in EconPapers)
Date: 2011
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Published in Revue management & avenir, 2011, 2 (242), pp.13-32

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-00670107

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