La gestion des actifs immatériels - Unilever: quand les marques se démarquent

Anne-Laure Farjaudon () and Marie-Claire Loison ()
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Anne-Laure Farjaudon: DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique
Marie-Claire Loison: DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique

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Keywords: Immatériel; Marques; Recentrage Stratégique; Normes IFRS; Valeur de l'entreprise (search for similar items in EconPapers)
Date: 2009
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Published in Revue des Cas en Gestion, 2009, pp.25-36

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-00670318

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