The concept of ''Brand'' as a major stake in competition between professions

Anne-Laure Farjaudon () and Jérémy Morales
Additional contact information
Anne-Laure Farjaudon: DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique
Jérémy Morales: ESCP-EAP - ESCP-EAP - Ecole Supérieure de Commerce de Paris

Post-Print from HAL

Keywords: symbolic domination; capital; consensus; brand valuation (search for similar items in EconPapers)
Date: 2010
References: Add references at CitEc
Citations:

Published in Proceedings of the 12th Alternative Accounts Conference and Workshop, 2010, Toronto, Canada. pp.1-25

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-00670333

Access Statistics for this paper

More papers in Post-Print from HAL
Bibliographic data for series maintained by CCSD ().