Customer participation in retailer service offerings: a proposed typology of practices

Florence Benoît-Moreau (), Audrey Bonnemaizon (), Sandrine Cadenat () and Valérie Renaudin
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Audrey Bonnemaizon: IRG - Institut de Recherche en Gestion - UPEM - Université Paris-Est Marne-la-Vallée - UPEC UP12 - Université Paris-Est Créteil Val-de-Marne - Paris 12
Sandrine Cadenat: IRG - Institut de Recherche en Gestion - UPEM - Université Paris-Est Marne-la-Vallée - UPEC UP12 - Université Paris-Est Créteil Val-de-Marne - Paris 12
Valérie Renaudin: DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique

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Keywords: Customer participation; co-creation; expected role; extrinsic motivation; intrinsic motivations; resources (search for similar items in EconPapers)
Date: 2011-07-15
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Published in Conférence Internationale de l'EIRASS (European Institute of Retailing & Services Studies), Jul 2011, San Diego, United States. pp.1-22

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-00673130

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