Les paradoxes de la consommation responsable: le regard de la recherche

Florence Benoît-Moreau ()
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Florence Benoît-Moreau: DRM ERMES - DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique

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Keywords: RSE; Consommation responsable (search for similar items in EconPapers)
Date: 2011-03-15
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Published in Club Marketing & Stratégie de l'Association des Alumni de Dauphine" Intégrer la RSE à la stratégie : source d'innovations et de compétitivité, Mar 2011, France

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-00673188

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