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Entre émergence et rationalité, deux cas de pratiques de planification en PME technologiques

Hervé Goy ()
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Hervé Goy: COACTIS - COnception de l'ACTIon en Situation - UL2 - Université Lumière - Lyon 2 - UJM - Université Jean Monnet - Saint-Étienne

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Abstract: This article deals with the study of planning practices in two technological SME. First, informa- tion harvested with Digigram rather illustrates an emergent approach of strategy formation. Secondly, plan- ning led by Metrologic Group nearer draws to the rationalist current of strategy making. At last, Metrologic Group as Digigram are two success- ful companies at present. This report naturally drives us, without throwing back a theoretical approach for the benefit of the other, to wonder about specificities of planning practices within these two companies.

Keywords: planning; small busi- ness; high technology; strategic paradigms; planification; PME; en- vironnement technologique; paradigmes stratégiques (search for similar items in EconPapers)
Date: 2003-09
Note: View the original document on HAL open archive server: https://shs.hal.science/halshs-00675772
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Published in Finance Contrôle Stratégie, 2003, 6 (3), pp.23-40

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