Maxi-Fiches de Marketing

Eva Delacroix (), Alain Debenedetti () and Ouidade Sabri ()
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Eva Delacroix: DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique
Alain Debenedetti: IRG - Institut de Recherche en Gestion - UPEM - Université Paris-Est Marne-la-Vallée - UPEC UP12 - Université Paris-Est Créteil Val-de-Marne - Paris 12
Ouidade Sabri: IAE Paris - Sorbonne Business School

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Abstract: Un ouvrage qui présente les principaux concepts et outils du marketing

Keywords: Marketing (search for similar items in EconPapers)
Date: 2009
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Published in Christian Pinson. Dunod, pp.169, 2009

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-00676348

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