Le radin: économe, avare ou radin ?

Eva Delacroix (), Valérie Guillard () and Denis Darpy
Additional contact information
Eva Delacroix: DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique
Valérie Guillard: DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique, UMR IATE - Ingénierie des Agro-polymères et Technologies Émergentes - Cirad - Centre de Coopération Internationale en Recherche Agronomique pour le Développement - INRA - Institut National de la Recherche Agronomique - UM2 - Université Montpellier 2 - Sciences et Techniques - Montpellier SupAgro - Centre international d'études supérieures en sciences agronomiques - UM - Université de Montpellier - Montpellier SupAgro - Institut national d’études supérieures agronomiques de Montpellier
Denis Darpy: DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique

Post-Print from HAL

Abstract: This article deals with an individual characteristic that has been poorly documented in the marketing literature: miserliness or spending avoidance despite the absence of financial problems. A qualitative methodology based on individual interviews with tightwads and tightwads partners, as well as an analysis of forum discussions on the web, helped us describe three different types of misers: the frugal, the tightwad and the smart shoppers. We conclude with specific profile-related managerial recommendations.

Keywords: miserliness; greediness; tightwadness; frugality; frugal; spending; radinerie; cupidité; dépense; frugalité; économie; smart shopper; consommateur malin; smart shopping; pingrerie; avarice (search for similar items in EconPapers)
Date: 2011-09
References: Add references at CitEc
Citations:

Published in Revue management & avenir, 2011, 47, pp.78-96. ⟨10.3917/mav.047.0079⟩

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-00678342

DOI: 10.3917/mav.047.0079

Access Statistics for this paper

More papers in Post-Print from HAL
Bibliographic data for series maintained by CCSD ().