Les procédés d'attention publicitaires: l'homme politique peut-il s'inspirer des marques ?

Sonia Capelli (), William Sabadie () and Olivier Trendel ()
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Sonia Capelli: CRCGM - Centre de Recherche Clermontois en Gestion et Management - UdA - Université d'Auvergne - Clermont-Ferrand I - ESC Clermont-Ferrand - École Supérieure de Commerce (ESC) - Clermont-Ferrand
William Sabadie: MAGELLAN - Laboratoire de Recherche Magellan - UJML - Université Jean Moulin - Lyon 3 - Université de Lyon - Institut d'Administration des Entreprises (IAE) - Lyon
Olivier Trendel: MKT - Marketing - EESC-GEM Grenoble Ecole de Management

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Keywords: communication; politique (search for similar items in EconPapers)
Date: 2012-03-01
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Published in CNRS. Le marketing politique, Hermès, pp.69-83, 2012, Les Essentiels d'Hermès

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