Brand extension: The moderating role of the brand range in a consumption perspective

Olivier Brunel ()
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Olivier Brunel: IRIS - Equipe de Recherche en marketing - UJML - Université Jean Moulin - Lyon 3 - Université de Lyon - MAGELLAN - Laboratoire de Recherche Magellan - UJML - Université Jean Moulin - Lyon 3 - Université de Lyon - Institut d'Administration des Entreprises (IAE) - Lyon

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Keywords: Brand extension; consumption (search for similar items in EconPapers)
Date: 2007
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Published in Romanian marketing review, 2007, 3, pp.20

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-00682200

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