Pour une réhabilitation d'une dissonance cognitive ante-décisionnelle, Tonnerre de brest

Olivier Brunel () and Céline Gallen ()
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Olivier Brunel: MAGELLAN - Laboratoire de Recherche Magellan - UJML - Université Jean Moulin - Lyon 3 - Université de Lyon - Institut d'Administration des Entreprises (IAE) - Lyon
Céline Gallen: LEMNA - Laboratoire d'économie et de management de Nantes Atlantique - IEMN-IAE Nantes - Institut d'Économie et de Management de Nantes - Institut d'Administration des Entreprises - Nantes - UN - Université de Nantes

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Keywords: Dissonace cognitive; dissonance ante-décisionnelle; modélisation structurelle (search for similar items in EconPapers)
Date: 2012-05-09
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Published in 28ème Congrès International de l'Association Française du Marketing, May 2012, Brest, France. pp.20

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-00682214

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