Le rôle médiateur de la confiance entre la satisfaction vis-à-vis de la récupération de service et l'intention de ré-achat

Olivier Brunel () and Olivier Morrisson ()
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Olivier Brunel: MAGELLAN - Laboratoire de Recherche Magellan - UJML - Université Jean Moulin - Lyon 3 - Université de Lyon - Institut d'Administration des Entreprises (IAE) - Lyon

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Keywords: Réclamation; confiance; scénario; modélisation structurelle; satisfaction; marketing de services (search for similar items in EconPapers)
Date: 2008-05-15
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Published in 24ème Congrès International de l'Association Française du Marketing, May 2008, Paris, France. pp.20

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-00682216

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