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Proposition et validation d'une échelle de perception de l'incertitude alimentaire

Olivier Brunel ()
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Olivier Brunel: MAGELLAN - Laboratoire de Recherche Magellan - UJML - Université Jean Moulin - Lyon 3 - Université de Lyon - Institut d'Administration des Entreprises (IAE) - Lyon

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Keywords: Perception du risque; échelle de mesure; équations structurelles; alimentation (search for similar items in EconPapers)
Date: 2005-05-19
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Published in 21ème Congrès International de l'Association Française du Marketing, May 2005, Nancy, France. pp.40

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