Plurimodalité et intermodalité sensorielle, l'exemple du métro

Olivier Brunel () and Paul Veys
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Olivier Brunel: MAGELLAN - Laboratoire de Recherche Magellan - UJML - Université Jean Moulin - Lyon 3 - Université de Lyon - Institut d'Administration des Entreprises (IAE) - Lyon

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Keywords: Marketing sensoriel; intermodalité; métro (search for similar items in EconPapers)
Date: 2003-03-13
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Published in , colloque "communiquer le sensoriel", organisé avec le patronage de l'AFM par l'Université de Montpellier 1 (CRIC), l'Université de Bourgogne (LIMSIC), et l'UMR MOISA de l'agro Montpellier, Mar 2003, France. pp.18

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-00682220

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