Explaining and Predicting the Impact of Branding Alliances and Web Site Quality on Initial Consumer Trust of E-Commerce Web Sites

Paul Benjamin Lowry, Anthony Vance, Greg Moody, Bryan Beckman and Aaron Read
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Anthony Vance: DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique

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Keywords: electronic commerce; consumers attitudes; branding; Marketing strategy; consumer behavior; brand identification; brand image; pricing; perceived quality; price-quality relationship; strategic alliances (Business); trust; associative network model of memory; brand awareness; branding alliance; e-commerce; information integration theory; Internet; Web site quality (search for similar items in EconPapers)
Date: 2008
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Citations: View citations in EconPapers (42)

Published in Journal of Management Information Systems, 2008, 24 (4), pp.199-224

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-00684347

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