La reconfiguration de l'espace mondial et les stratégies de localisation des firmes multinationales

Ana Colovic and Ulrike Mayrhofer ()
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Ana Colovic: Pôle de Recherche - Rouen Business School - Rouen Business School
Ulrike Mayrhofer: MAGELLAN - Laboratoire de Recherche Magellan - UJML - Université Jean Moulin - Lyon 3 - Université de Lyon - Institut d'Administration des Entreprises (IAE) - Lyon

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Abstract: Accelerated globalisation has led multinational firms to revisit their location strategies. The authors of this article show that these changes have resulted in a greater geographic dispersion of activities and the fragmentation of the value chain. Three key issues are more specifically developed regarding location decisions for an expanded global space: the benefits of colocation, the determinants of location and the attractiveness of territories.

Keywords: location strategy; multinational company; value-chain; Globalisation; stratégie de localisation; firme multinationale; chaîne de valeur. (search for similar items in EconPapers)
Date: 2011
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Citations: View citations in EconPapers (1)

Published in Management international = International management = Gestión internacional, 2011, 16 (1), pp.11-19

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-00684432

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