Management interculturel et processus d'intégration: une analyse de l'alliance Renault-Nissan

Christoph Barmeyer and Ulrike Mayrhofer ()
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Ulrike Mayrhofer: MAGELLAN - Laboratoire de Recherche Magellan - UJML - Université Jean Moulin - Lyon 3 - Université de Lyon - Institut d'Administration des Entreprises (IAE) - Lyon

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Abstract: Facing the globalisation of markets and competition, car manufacturers need to revise their international development strategies. During the past decade, several companies have chosen to form alliances with their competitors in order to be part of the world leaders of this industry. However, the performances achieved through the signed operations diverge, mainly because of the management of cultural and organisational differences of associated entities. This research attempts to identify factors that are likely to contribute to the success of cross-border interfirm linkages. The empirical study is based on an in-depth analysis of the integration process of the Renault-Nissan alliance.

Keywords: Management interculturel; alliance; coopération; processus d'intégration; Intercultural management; integration process (search for similar items in EconPapers)
Date: 2009
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Published in Revue management & avenir, 2009, 22, pp.109-131. ⟨10.3917/mav.022.0109⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-00684452

DOI: 10.3917/mav.022.0109

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