Lladró. Una empresa familiar con una marca de prestigio

Matilde Alonso Pérez ()
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Matilde Alonso Pérez: UL2 - Université Lumière - Lyon 2

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Abstract: Análisis de caso de la Empresa Lladró

Keywords: Lladró; estrategia empresarial; internacionalización (search for similar items in EconPapers)
Date: 2012-03-13
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Published in Elíes Furió y Matilde Alonso. Nuevo siglo, nuevos retos. Diez casos de estudio de estrategia empresarial, Septem ediciones, pp.19-34, 2012

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-00690212

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