Carlos Ruiz Zafón, un vendaval en el panorama de las letras españolas

Elies Furio-Blasco (), Matilde Alonso Pérez () and Muriel Chandanson
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Elies Furio-Blasco: MAGELLAN - Laboratoire de Recherche Magellan - UJML - Université Jean Moulin - Lyon 3 - Université de Lyon - Institut d'Administration des Entreprises (IAE) - Lyon
Matilde Alonso Pérez: UL2 - Université Lumière - Lyon 2

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Abstract: Análisis la estrategia de marketing y penetración de mercados internacionales de la obra La sombra del viento de Zafón

Keywords: Marketing; Strategy; Zafón; La sombra del viento; Industria editorial (search for similar items in EconPapers)
Date: 2012-03-13
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Published in Elíes Furió y Matilde Alonso. Nuevo siglo, nuevos retos. Diez casos de estudio de estrategia empresarial, Septem ediciones, pp.173-192, 2012, Universitaria

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-00690223

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