Audi A1: La communication via Internet

Sylvie Hertrich and Ulrike Mayrhofer ()
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Sylvie Hertrich: Humanis - Hommes et management en société / Humans and management in society - UNISTRA - Université de Strasbourg - EM Strasbourg - École de Management de Strasbourg = EM Strasbourg Business School
Ulrike Mayrhofer: MAGELLAN - Laboratoire de Recherche Magellan - UJML - Université Jean Moulin - Lyon 3 - Université de Lyon - Institut d'Administration des Entreprises (IAE) - Lyon

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Abstract: Cette étude de cas porte sur les actions de communication réalisées via Internet pour le lancement du modèle Audi A1.

Keywords: Audi A1; Communication; Internet; Audi A1. (search for similar items in EconPapers)
Date: 2012
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Published in 2012

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-00690473

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