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La RSE: déterminant de la relocalisation ou outil de communication ?

Catherine Mercier-Suissa (catherine.mercier-suissa@univ-lyon3.fr) and Céline Bouveret-Rivat (rivat.celine@orange.fr)
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Catherine Mercier-Suissa: MAGELLAN - Laboratoire de Recherche Magellan - UJML - Université Jean Moulin - Lyon 3 - Université de Lyon - Institut d'Administration des Entreprises (IAE) - Lyon
Céline Bouveret-Rivat: COACTIS - COnception de l'ACTIon en Situation - UL2 - Université Lumière - Lyon 2 - UJM - Université Jean Monnet - Saint-Étienne

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Keywords: relocalisation; risque de réputation; achat responsable (search for similar items in EconPapers)
Date: 2012-05-31
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Published in 2ème conférence annuelle Atlas/AFMI, Association Française de Management International, L'engagement global à l'écoute du local, May 2012, Lyon, France

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