Brand Loyalty Intention Among Members of a Virtual Brand Community: The Dual Role of Commitment

Marie-Laure Gavard-Perret () and K. Raies ()
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Marie-Laure Gavard-Perret: CERAG - Centre d'études et de recherches appliquées à la gestion - UPMF - Université Pierre Mendès France - Grenoble 2 - CNRS - Centre National de la Recherche Scientifique
K. Raies: CERAG - Centre d'études et de recherches appliquées à la gestion - UPMF - Université Pierre Mendès France - Grenoble 2 - CNRS - Centre National de la Recherche Scientifique

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Keywords: The Dual Role of Commitment; Brand Loyalty Intention Among Members of a Virtual Brand Community (search for similar items in EconPapers)
Date: 2012-05-16
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Published in Academy of Marketing Science Word Congress, May 2012, New orleans, United States. pp.CD ROM ou internet

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-00700158

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