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Coopétition: une source de satisfaction informationnelle dans une démarche d'intelligence économique ? Le cas des entreprises européennes de hautes technologies

David Salvetat (), Jean-Fabrice Lebraty and Agnes Lancini ()
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David Salvetat: CEREGE - CEntre de REcherche en GEstion - EA 1722 - IAE Poitiers - Institut d'Administration des Entreprises (IAE) - Poitiers - Université de Poitiers - Université de Poitiers - ULR - Université de La Rochelle, Groupe Sup de Co La Rochelle
Agnes Lancini: CRET-LOG - Centre de Recherche sur le Transport et la Logistique - AMU - Aix Marseille Université

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Abstract: Influence of manipulative actions of actors and contexts in order to remove a favorable situation is increasing in firms, regardless of size or sector. Actions of influence performed by a Competitive Intelligence (CI) process are also designed to handle the actions, intentions and decisions of customers and suppliers for cooperation. While co-opetitive relationships (simultaneously competitive and cooperative behaviors between rivals) are becoming more numerous, influence is a tool for promoting vertical cooperation and exacerbating competition. CI plays a role in coordinator and facilitator networks through the tool of influence. In this context we ask the following question: Do co-opetive relation information improve perceived information satisfaction of CI process? In order to study this new approach, a study of 106 high-technology SMEs in Europe was conducted.

Keywords: Influence strategies; networks; Competitive Intelligence; strategy of co-opetition; Coopétition; Intelligence Economique; Satisfaction; Management de l'information (search for similar items in EconPapers)
Date: 2012-05-21
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Published in 17ème Conférence de l'association Information et Management, May 2012, Bordeaux, France. pp.1-18

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