Le positionnement du Marketing relationnel dans l'organisation: Vers un marketing interne-externe performant dans le secteur des services

Myriam Bellaouaied ()
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Myriam Bellaouaied: MAGELLAN - Laboratoire de Recherche Magellan - UJML - Université Jean Moulin - Lyon 3 - Université de Lyon - Institut d'Administration des Entreprises (IAE) - Lyon

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Keywords: Marketing relationnel; marketing des services; Marketing interne; satisfaction client; fidélité (search for similar items in EconPapers)
Date: 2007-01-22
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Published in The 7th International Marketing Trends Congress, Jan 2007, France. pp.1-20

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-00706083

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