Se construire entre deux mondes: ethnicité dynamique et consommation des " deuxièmes générations " - l'exemple des cosmétiques

Virginie Silhouette-Dercourt, Denis Darpy () and Christel de Lassus ()
Additional contact information
Denis Darpy: DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique
Christel de Lassus: IRG - Institut de Recherche en Gestion - UPEM - Université Paris-Est Marne-la-Vallée - UPEC UP12 - Université Paris-Est Créteil Val-de-Marne - Paris 12

Post-Print from HAL

Abstract: This research focuses on "second generation" young female adults' cosmetics consumption, and explores their specific ethnicity. The results of an ethnographic study and phenomenological interviews are developed. While mothers distinguish between two worlds (here and there), second generation individuals associate multiple worlds simultaneously to build their identity. The semantic axis from here and from there is projected on a semiotic square that underlies the continuous navigation of this consumer segment between multiple spatial values. Cosmetic products' consumption enables second-generation consumers to build "a new self" that can not be reduced to either worlds.

Keywords: cosmétiques; deuxième génération; consommation et immigration; ethnicité; sémiotique; construction identitaire (search for similar items in EconPapers)
Date: 2012
References: Add references at CitEc
Citations:

Published in Perspectives Culturelles de la Consommation, 2012, 2, pp.1-22

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-00711498

Access Statistics for this paper

More papers in Post-Print from HAL
Bibliographic data for series maintained by CCSD ().