New tends in mobile commerce: an empirical survey in China

Xiaoyan Chen and Gérard Cliquet ()
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Gérard Cliquet: CREM - Centre de recherche en économie et management - UNICAEN - Université de Caen Normandie - NU - Normandie Université - UR - Université de Rennes - CNRS - Centre National de la Recherche Scientifique

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Keywords: consumer behavior; marketing paradigm; m-commerce; new tendencies; technology adoption (search for similar items in EconPapers)
Date: 2012-01-19
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Published in International marketing trends conference, Jan 2012, Venise, Italy

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