Marques de distributeurs (MDD) et santé

Maria Puelles, Luisa Zamora and Gérard Cliquet ()
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Luisa Zamora: CREM - Centre de recherche en économie et management - UNICAEN - Université de Caen Normandie - NU - Normandie Université - UR - Université de Rennes - CNRS - Centre National de la Recherche Scientifique
Gérard Cliquet: CREM - Centre de recherche en économie et management - UNICAEN - Université de Caen Normandie - NU - Normandie Université - UR - Université de Rennes - CNRS - Centre National de la Recherche Scientifique

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Keywords: store brands; brand equity; risk perceptions; benefits; value; médicaments; MDD; capital marque; risque perçu; bénéfices; valeur (search for similar items in EconPapers)
Date: 2012-03-23
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Published in 2ème journée internationale du marketing santé, Mar 2012, Nice, France

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-00712089

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