Patents and Trademarks: From Business Law to Legal Astuteness

Boualem Aliouat ()
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Boualem Aliouat: GREDEG - Groupe de Recherche en Droit, Economie et Gestion - UNS - Université Nice Sophia Antipolis (1965 - 2019) - CNRS - Centre National de la Recherche Scientifique - UniCA - Université Côte d'Azur

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Abstract: With regard to resource and skill theories, this chapter explores a new way of thinking about business law as it relates to Intellectual Property (IP) and patent and trademark law in particular. The author advances the concept of legal astuteness as articulated and developed by Prof. C. Bagley as a means of exploring the nexus between managerial decisions of the firm and its IP legal environment. This chapter envisages IP law as a contingent component of the strategic project that can be optimised by legal astuteness and demonstrates how IP law can be both a resource and tool of value capture.

Keywords: Stratégies juridiques d'entreprise; Ruses juridiques; Performance juridique; Legal Strategies; legal astuteness; Legal Performance (search for similar items in EconPapers)
Date: 2010-02-28
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Published in Springer, New York. Legal Strategies - How Corporations Use Law to Improve Performance, Springer New York, pp.472, 2010, Legal Strategies - How Corporations Use Law to Improve Performance, 978-3-642-02135-0

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-00732366

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