Corporate Social Disclosure in the Franchising Sector: Insights from French Franchisors’ Websites

Rozenn Perrigot (), Bruno Oxibar () and Frédérique Déjean
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Rozenn Perrigot: CREM - Centre de recherche en économie et management - UNICAEN - Université de Caen Normandie - NU - Normandie Université - UR - Université de Rennes - CNRS - Centre National de la Recherche Scientifique, ESC [Rennes] - ESC Rennes School of Business
Bruno Oxibar: DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique
Frédérique Déjean: CEREFIGE - Centre Européen de Recherche en Economie Financière et Gestion des Entreprises - UL - Université de Lorraine

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Abstract: This paper explores corporate social responsibility (CSR) within the franchising sector. More specifically, using regulation theory, stakeholder–agency theory, transaction cost analysis, and literature on plural form, along with an empirical study conducted on the franchising sector in the French market, we find significant and positive relationships between chain size and the extent of corporate social disclosure (CSD) on franchisors' websites and between the percentage of companyowned units within the chain and the extent of CSD on franchisors' websites. Moreover, though findings reveal that 86.03 percent of the 136 sampled franchisors communicate about at least one of their CSR activities on their websites, differences in terms of highlighted categories (e.g., environment, human resources, and products) and the extent of available CSR information exist.

Keywords: franchise; social; responsibility; websites (search for similar items in EconPapers)
Date: 2015-04
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Citations: View citations in EconPapers (10)

Published in Journal of Small Business Management, 2015, 53 (2), pp.321-339. ⟨10.1111/jsbm.12074⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-00734386

DOI: 10.1111/jsbm.12074

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