Opportunistic behaviors in franchise chains: the role of cohesion among franchisees

Assâad El Akremi (), Mignonac Karim and Rozenn Perrigot ()
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Assâad El Akremi: CRM - Centre de Recherche en Management - UT Capitole - Université Toulouse Capitole - UT - Université de Toulouse - IAE - Institut d'Administration des Entreprises - Toulouse - CNRS - Centre National de la Recherche Scientifique
Mignonac Karim: CRM - Centre de Recherche en Management - UT Capitole - Université Toulouse Capitole - UT - Université de Toulouse - IAE - Institut d'Administration des Entreprises - Toulouse - CNRS - Centre National de la Recherche Scientifique
Rozenn Perrigot: CREM - Centre de recherche en économie et management - UNICAEN - Université de Caen Normandie - NU - Normandie Université - UR - Université de Rennes - CNRS - Centre National de la Recherche Scientifique

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Abstract: This paper explores social processes between franchisees as a way to control franchisee opportunism. Based on the literature of socio-psychological and interorganizational relationships, we argue that cohesion among franchisees is negatively associated with opportunistic behaviors that are potentially harmful to the whole chain. We use multilevel and multisource data to show that perceptions of cohesion among franchisees relate both to a) how franchisees apply know-how from franchisors (i.e., deviation from chains standards), and b) whether they transfer or withhold information that could be useful to the franchise system (i.e., information withholding). Our results underscore the importance of relationships among franchisees, an underexplored component of franchising

Keywords: franchising; cohesion; opportunistic behaviors; social control" interorganizational relationships; "franchising"; "cohesion"; "opportunistic behaviors"; "social control" interorganizational relationships (search for similar items in EconPapers)
Date: 2011
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Citations: View citations in EconPapers (22)

Published in Strategic Management Journal, 2011, 32 (9), pp.930-948. ⟨10.1002/smj.912⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-00738124

DOI: 10.1002/smj.912

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