Opening Strategy: Evolution of a Precarious Profession

R. Whittington (), Ludovic Cailluet and B. Yakis-Douglas
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Ludovic Cailluet: CRM - Centre de Recherche en Management - UT Capitole - Université Toulouse Capitole - UT - Université de Toulouse - IAE - Institut d'Administration des Entreprises - Toulouse - CNRS - Centre National de la Recherche Scientifique

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Abstract: This paper takes the long view on the development of strategy as a profession, from the 1950s to today. We identify strategy as a structurally precarious profession, subject to cyclical demand and shifts in organizational power. This precariousness has increased with the secular shift towards more open forms of strategy-making, with more transparency inside and outside organizations and more inclusion of different actors internally and externally. We analyse four forces - organizational, societal, cultural and technological - driving the evolution of strategy as a profession and discuss implications for the future of strategy work, for effective strategies, for strategy's professional bodies and for strategy research

Keywords: MANAGEMENT science; STRATEGIC planning; STRATEGIC planning consultants; PROFESSIONAL practice; "MANAGEMENT science"; "STRATEGIC planning"; "STRATEGIC planning consultants"; "PROFESSIONAL practice" (search for similar items in EconPapers)
Date: 2011
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Citations: View citations in EconPapers (45)

Published in British Journal of Management, 2011, 22 (3), pp.531-544. ⟨10.1111/j.1467-8551.2011.00762.x⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-00738389

DOI: 10.1111/j.1467-8551.2011.00762.x

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