Why do French consumers reject the digital book?

I. Abaidi
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I. Abaidi: marketing - CRM - Centre de Recherche en Management - UT Capitole - Université Toulouse Capitole - UT - Université de Toulouse - IAE - Institut d'Administration des Entreprises - Toulouse - CNRS - Centre National de la Recherche Scientifique

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Keywords: "consumers"; "digital book"; consumers; digital book (search for similar items in EconPapers)
Date: 2011-05-24
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Published in 40th European Marketing Academy of Copenhague Conference (EMAC), May 2011, Ljubljana, Slovenia

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-00739431

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