Competências Coletivas. No Limiar da Estratégia

R. Ruas, C. Defelix (), Thierry Picq () and Didier Retour
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C. Defelix: CERAG - Centre d'études et de recherches appliquées à la gestion - UPMF - Université Pierre Mendès France - Grenoble 2 - CNRS - Centre National de la Recherche Scientifique
Thierry Picq: EM - EMLyon Business School
Didier Retour: CERAG - Centre d'études et de recherches appliquées à la gestion - UPMF - Université Pierre Mendès France - Grenoble 2 - CNRS - Centre National de la Recherche Scientifique

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Keywords: Competências; Coletivas:; No; Limiar; da; Estratégia (search for similar items in EconPapers)
Date: 2010
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Published in In "Relations à la marque et marques de la relation. Regards croisés sur le management relationnel de la marque", sous la direction de D. Dumont and N. Albert, L'Harmattan, p. 89-114, 2010

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-00741960

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