L'impact des images idéalisées et non idéalisées de la beauté féminine sur l'anxiété des femmes à l'égard de leur corps

Sylvie Borau
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Sylvie Borau: marketing - CRM - Centre de Recherche en Management - UT Capitole - Université Toulouse Capitole - UT - Université de Toulouse - IAE - Institut d'Administration des Entreprises - Toulouse - CNRS - Centre National de la Recherche Scientifique

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Abstract: The impact of media images of feminine beauty is seldom studied in France while this topic is regularly at the heart of the news, even at the political level. An experiment conducted among 797 young women reveals the relief-effect of images presenting non-idealized models among respondents who score high in terms of body-comparison with media models. On the other hand, the negative impact of idealized images was not confirmed. We also show that respondents' Body Mass Index does not play a major role in the way these images are received

Keywords: "idealized beauty"; " body-focused anxiety"; " social comparison"; " BMI"; " Ethic"; "beauté idéale"; " anxiété corporelle"; " comparaison sociale"; " IMC"; " éthique"; beauté idéale; anxiété corporelle; comparaison sociale; IMC; éthique (search for similar items in EconPapers)
Date: 2012-05-09
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Published in 28ème Congrès de l'Association Française du Marketing (AFM), May 2012, Brest, France. pp.24

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-00742275

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