Un schéma directeur pour un management stratégique BoP. Une recherche-intervention chez Nestlé Cameroun

Marielle Audrey Payaud ()
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Marielle Audrey Payaud: MAGELLAN - Laboratoire de Recherche Magellan - UJML - Université Jean Moulin - Lyon 3 - Université de Lyon - Institut d'Administration des Entreprises (IAE) - Lyon

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Abstract: Case study of Nestlé Cameroon, with a framework for BoP strategy.

Keywords: case sudy; action research; BOP bottom of the pyramid; étude de cas; recherche-intervention; framework; BOP (search for similar items in EconPapers)
Date: 2012-05-19
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Published in Journée de Recherche " Entreprise et Pauvreté ", May 2012, Saint Louis, Sénégal

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