Le lien entre stimulation sensorielle, sensation thermique et comportement de fuite au sein du point de vente: Une application des lois de Fechner et de Stevens

Gwenaëlle Briand Decré (), Denis Darpy () and Bernard Pras
Additional contact information
Gwenaëlle Briand Decré: LAREMA - Laboratoire Angevin de Recherche en Mathématiques - UA - Université d'Angers - CNRS - Centre National de la Recherche Scientifique
Denis Darpy: DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique
Bernard Pras: DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique

Post-Print from HAL

Abstract: Temperature is said to have a major impact on retailing management and energy savings. However, few studies have investigated its effect on point of sales' consumer behavior. This research aims at studying the effect of comfortable (19°C and 23°C) and uncomfortable (27°C) levels of temperature on (1) temperature perception and (2) perception of comfort and actual behavior (time spent in store). We base our reasoning on Fechner's and Stevens' laws, for hot temperature, which assume that the sensation varies as the logarithm of the stimulus intensity. We have conducted an experiment in a lab, by creating a mock book store in which the three levels of temperature were carefully controlled. Results show that the perception of increased temperature is lesser than the actual temperature rise. We also show the impact of temperature changes on discomfort perceptions and avoidance behavior. More specifically, when temperature increases, the time spent in store decreases, but less proportionally than actual temperature rise when we get out of the range of comfort. These results confirm psychophysical and ergonomics hypotheses.

Keywords: Fechner law; Stevens law; store evaluation; product evaluation; température; loi de Fechner; loi de Stevens; évaluation du point de vente; évaluation des produits; temps passé (search for similar items in EconPapers)
Date: 2012-11-29
References: Add references at CitEc
Citations:

Published in 15ème colloque Etienne Thil, Nov 2012, Lille, France. pp.1

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-00759616

Access Statistics for this paper

More papers in Post-Print from HAL
Bibliographic data for series maintained by CCSD ().