Circuits courts, court circuit de la grande distribution ?

Vanessa Beaudouin () and Laure Sugier ()
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Vanessa Beaudouin: CREM - Centre de recherche en économie et management - UNICAEN - Université de Caen Normandie - NU - Normandie Université - UR - Université de Rennes - CNRS - Centre National de la Recherche Scientifique
Laure Sugier: VALLOREM - Val de Loire Recherche en Management - UO - Université d'Orléans - UT - Université de Tours

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Abstract: The relatively recent development of short food supply chain reflects a major shift in consumer perception for local consumption and ethics. This ethnomarketing research, based on a long immersion of researchers in a consumer population hostile to the traditional distribution of food products, seeks to explore the diversity of alternatives to retail, to update the motivations of consumers to attend short food supply chain and to show the inevitability of traditional distribution. This research will ultimately discuss the concept of proximity and make an updated logic of the hybridization in the behavior of local consumers.

Keywords: short food supply chain; local consumption; local fair trade; proximity; alternative hibridization; circuit court alimentaire; consommation locale; ethnomarketing; commerce équitable local; proximité; alternative-hybridation (search for similar items in EconPapers)
Date: 2012-11-22
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Published in 11èmes journées normandes de recherche sur la consommation, Nov 2012, Deauville, France

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-00763083

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