Fair Trade and the Depersonalization of Ethics

Jerome Ballet and Aurélie Carimentrand ()
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Aurélie Carimentrand: ADES - Aménagement, Développement, Environnement, Santé et Sociétés - Université Bordeaux Segalen - Bordeaux 2 - UBM - Université Bordeaux Montaigne - CNRS - Centre National de la Recherche Scientifique

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Abstract: Fair Trade has changed considerably since its early days. In this article, we argue that these changes have led to a depersonalization of ethics, thus raising serious questions about the future of Fair Trade. In particular, the depersonalization of ethics which is seen to accompany the current changes has led to greater variety in the interpretations of Fair Trade. Hiding these divergences behind the labels is increasing the risk that the movement will lose its credibility.

Keywords: credibility; fair trade; relational ethics; traceability; labels (search for similar items in EconPapers)
Date: 2010-08
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Citations: View citations in EconPapers (11)

Published in Journal of Business Ethics, 2010, 92 supp. 2, pp.317-330. ⟨10.1007/s10551-010-0576-0⟩

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Journal Article: Fair Trade and the Depersonalization of Ethics (2010)
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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-00771556

DOI: 10.1007/s10551-010-0576-0

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