"Je donne donc je suis" ou comment le don participe de la construction identitaire

Christine Gonzalez (), Marine Le Gall-Ely () and Caroline Urbain ()
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Christine Gonzalez: CREM - Centre de recherche en économie et management - UNICAEN - Université de Caen Normandie - NU - Normandie Université - UR - Université de Rennes - CNRS - Centre National de la Recherche Scientifique
Marine Le Gall-Ely: ICI - Laboratoire Information, Coordination, Incitations - UEB - Université européenne de Bretagne - European University of Brittany - UBO - Université de Brest - Télécom Bretagne - IMT - Institut Mines-Télécom [Paris] - IBSHS - Institut Brestois des Sciences de l'Homme et de la Société - UBO - Université de Brest
Caroline Urbain: LEMNA - Laboratoire d'économie et de management de Nantes Atlantique - IEMN-IAE Nantes - Institut d'Économie et de Management de Nantes - Institut d'Administration des Entreprises - Nantes - UN - Université de Nantes

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Abstract: The great range of giving practices has been enlightened by numerous researchers from all academic disciplines, but few of them have been interested in the evolution of these practices through the lifespan and at will of identity building. Drawing on experiences of a group of French persons who are participating in an ethnographical study, this research shows evidence on the relationships between identity, considered as a static as well as a dynamic, and gift and charity giving. The results show that individuals "use" intimate gift giving and charitable giving to build or rebuild themselves when facing life events. This conclusion has significant implications for charities and NGOs whose managerial practices are nowadays questioned and often disparaged.

Keywords: gift giving; volunteering; charities; identity; identity building; don; bénévolat; associations; identité; construction identitaire (search for similar items in EconPapers)
Date: 2010-11-18
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Published in 15èmes journées de recherche en marketing de Bourgogne, Nov 2010, Dijon, France

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-00772162

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