La "galaxie" Groupon: état des controverses et perspectives d'avenir pour l'achat groupé en ligne

Pauline de Pechpeyrou (), Christine Gonzalez () and Michaël Korchia
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Pauline de Pechpeyrou: CEROS - Centre d'Etudes et de Recherches sur les Organisations et la Stratégie - UPN - Université Paris Nanterre
Christine Gonzalez: CREM - Centre de recherche en économie et management - UNICAEN - Université de Caen Normandie - NU - Normandie Université - UR - Université de Rennes - CNRS - Centre National de la Recherche Scientifique
Michaël Korchia: BEM - Bordeaux Management School - Bordeaux Management School (BEM)

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Abstract: Despite criticism, leading group-buying websites continue to grow up. The magnitude of the discount percentage suggests new equilibrium between actors. The scarce literature on the subject has focused on the profitability from the merchants' point of view. Therefore, we deem it necessary to enrich our understanding of consumer's perceptions of fairness and value and their impact on loyalty towards daily deals websites.

Keywords: group buying; daily deal; profitability; consumer value; research directions; achat groupé; coupon; profitabilité; valeur; perspectives (search for similar items in EconPapers)
Date: 2012-11-29
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Published in Journée de recherche consacrée à la "consommation digitale", Nov 2012, Paris, France

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-00772516

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