Étude sur le sens et quelques conséquences en marketing des modélisations neuromimétiques de la cognition

Philippe Robert-Demontrond (philippe.robert@univ-rennes1.fr)
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Philippe Robert-Demontrond: CREM - Centre de recherche en économie et management - UNICAEN - Université de Caen Normandie - NU - Normandie Université - UR - Université de Rennes - CNRS - Centre National de la Recherche Scientifique

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Keywords: marketing; modélisation (search for similar items in EconPapers)
Date: 2012
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Published in Cliquet G. Marketing. Nouveaux enjeux, nouvelles perspectives, Presses universitaires de Rennes, pp.29-38, 2012, Des sociétés

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