La validité interculturelle: le cas du consommateur chinois

Catherine de La Robertie
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Catherine de La Robertie: CREM - Centre de recherche en économie et management - UNICAEN - Université de Caen Normandie - NU - Normandie Université - UR - Université de Rennes - CNRS - Centre National de la Recherche Scientifique

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Keywords: consommateur chinois; validité interculturelle; Chine (search for similar items in EconPapers)
Date: 2012
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Published in Cliquet G. Marketing. Nouveaux enjeux, nouvelles perspectives, Presses universitaires de Rennes, pp.95-108, 2012, Des sociétés

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-00772987

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