Is a gift always a gift? an ethnographic inquiry into the diversity of giving experiences

Christine Gonzalez (), Marine Le Gall-Ely () and Caroline Urbain ()
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Christine Gonzalez: CREM - Centre de recherche en économie et management - UNICAEN - Université de Caen Normandie - NU - Normandie Université - UR - Université de Rennes - CNRS - Centre National de la Recherche Scientifique
Marine Le Gall-Ely: IREA - Institut de Recherche sur les Entreprises et les Administrations - UBS - Université de Bretagne Sud
Caroline Urbain: LEMNA - Laboratoire d'économie et de management de Nantes Atlantique - IEMN-IAE Nantes - Institut d'Économie et de Management de Nantes - Institut d'Administration des Entreprises - Nantes - UN - Université de Nantes

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Abstract: The aim of the present research is to study how situations influence giving behaviors. An ethnographic study has been designed, based on depth interviews (life stories questions), diaries and observations of fifteen persons varying in socioeconomic and cultural characteristics. Several themes emerge from preliminary results: diversity of giving experiences, ordinary versus extraordinary; influence of emotions, especially in taking the giving behavior in action; influence of physical surroundings ; social dimensions of giving, individual versus social experience; importance of the life path and childhood in framing giving representations and learning to give.

Keywords: gift; ethnographic inquiry (search for similar items in EconPapers)
Date: 2010
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Published in Advances in Consumer Research, 2010, 37, pp.843-846

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-00776839

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