Towards a micro conception of brand personality: An application for print media brands in a French context

R. Valette-Florence () and Virginie de Barnier ()
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R. Valette-Florence: CERAG - Centre d'études et de recherches appliquées à la gestion - UPMF - Université Pierre Mendès France - Grenoble 2 - CNRS - Centre National de la Recherche Scientifique

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Keywords: Towards a micro; conception of brand personality; An application; print media brands; French context (search for similar items in EconPapers)
Date: 2013
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Citations: View citations in EconPapers (4)

Published in Journal of Business Research, 2013, Vol. 66, (n°7,), p. 897-903

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-00783879

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