Les grands distributeurs doivent-ils adapter leur offre à la demande ? Une analyse du niveau des prix dans les assortiments

Sylvain Willart ()
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Sylvain Willart: LEM - Lille - Economie et Management - Université de Lille, Sciences et Technologies - CNRS - Centre National de la Recherche Scientifique

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Abstract: We emphasize that products on the shelves are not tailored to what consumers actually come to buy. Our analysis raises the question to know whether a perfect demand-supply matching strategy is always the best. We thereby propose an holistic approach for assortment management where some products may foster total sales even though they are not selling well themselves.

Keywords: Prix; assortiment; distribution; données de panel; Price; assortment; retailing; panel data (search for similar items in EconPapers)
Date: 2011-05-18
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Published in Congrès de l'Association Française de Marketing, May 2011, Bruxelles, Belgique. pp.345

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