Do consumers perceive three levels of luxury? A comparison of accessible, intermediate and inaccessible luxury brands

Virginie de Barnier (), Sandrine Falcy () and Pierre Valette-Florence ()
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Virginie de Barnier: AMU - Aix Marseille Université
Sandrine Falcy: UGA IAE - Université Grenoble Alpes - Institut d'Administration des Entreprises - UGA [2016-2019] - Université Grenoble Alpes [2016-2019]
Pierre Valette-Florence: CERAG - Centre d'études et de recherches appliquées à la gestion - UPMF - Université Pierre Mendès France - Grenoble 2 - CNRS - Centre National de la Recherche Scientifique

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Keywords: comparison of accessible; intermediate and inaccessible luxury brands; consumers perceive three levels of luxury (search for similar items in EconPapers)
Date: 2012
Note: View the original document on HAL open archive server: https://shs.hal.science/halshs-00786023v1
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Citations: View citations in EconPapers (46)

Published in Journal of Brand Management, 2012, Vol. 19, (n°7,), p. 623-636

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