Quels critères environnementaux pour le commerce équitable ? Croyances et attentes chez les consommateurs français

Jean-Louis Pernin () and Aurélie Carimentrand ()
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Jean-Louis Pernin: LERASS - Laboratoire d'Etudes et de Recherches Appliquées en Sciences Sociales - UPVM - Université Paul-Valéry - Montpellier 3 - UT2J - Université Toulouse - Jean Jaurès - UT - Université de Toulouse - UT3 - Université Toulouse III - Paul Sabatier - UT - Université de Toulouse
Aurélie Carimentrand: ADES - Aménagement, Développement, Environnement, Santé et Sociétés - Université Bordeaux Segalen - Bordeaux 2 - UBM - Université Bordeaux Montaigne - CNRS - Centre National de la Recherche Scientifique

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Abstract: Fair Trade actors tend to strengthen their environmental criteria. The aim of this paper is to confront this tendency to the beliefs and expectations of consumers. To do this we use the results of a survey among French coffee consumers. We show that some well established criteria are little-known, as the banning of GMO and the restriction of the use of pesticides and chemical fertilizers. Another unexpected result show that the main beliefs of consumers are little integrated in actual fair trade criteria as promoting food crops and restricting monoculture. This situation represents a real challenge for fair trade.

Keywords: commerce équitable; environnement; consommateurs; croyances; fair trade; environment; beliefs; expectations; consumers (search for similar items in EconPapers)
Date: 2012
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Published in Mondes en Développement, 2012, 40 (160), pp.45-58. ⟨10.3917/med.160.0045⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-00786197

DOI: 10.3917/med.160.0045

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