Premières étapes de construction d'une mesure du sentiment de " chez soi ": génération des items et structure factorielle

Jean-Luc Giannelloni () and Veronique Cova ()
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Jean-Luc Giannelloni: marketing - CRM - Centre de Recherche en Management - UT Capitole - Université Toulouse Capitole - UT - Université de Toulouse - IAE - Institut d'Administration des Entreprises - Toulouse - CNRS - Centre National de la Recherche Scientifique

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Keywords: construction d'une mesure; des items; structure factorielle (search for similar items in EconPapers)
Date: 2012-11-22
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Published in 11èmes Journées Normandes de Recherches sur la Consommation, Nov 2012, Caen, France. pp.sur CD ROM

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-00788776

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